Content marketing portfolio featuring SEO, editorial strategy, video, and multi-channel distribution. This work highlights how I build scalable content systems that drive organic growth, improve conversion, and connect product value to real customer outcomes.
From Customer Outcomes to Scalable Content
I’m leading with this work because it reflects how I approach content at its core. At Magoosh, I built a customer storytelling system that captures real student experiences and turns them into narratives that scale across channels. By focusing on decisions, constraints, and outcomes, the content makes product value tangible and builds trust with the audience.
Impact
- Built a repeatable system for capturing and distributing customer stories
- Strengthened trust and relatability across content channels
- Supported conversion by highlighting real use cases and outcomes
My Role
- Defined narrative framework and story structure
- Led interview strategy and content development
- Produced and adapted content for multi-channel distribution
Additional Work
B2B Marketing – Video Podcast Series
Platform: Magoosh GMAT YouTube
What + Why
Launched a video podcast series featuring MBA admissions officers to build authority and provide prospective students with direct, expert insights.
Goals + Impact
- Produced 27 video episodes and 62 YouTube Shorts
- Generated 45,000 views and 2,400 watch hours
- Expanded reach through cross-platform distribution
My Role
- Developed the editorial concept and interview framework
- Recruited 20 admissions officers as guests
- Led planning, production, and distribution
- Repurposed long-form content into short-form video
🔗 Example Content:
Youtube Channel Growth
Platform: Magoosh YouTube channels (multiple)
What + Why
Built a scalable video production system using AI-assisted workflows to increase content output while maintaining quality across multiple test prep channels.
Goals + Impact
- Reduced production time by 50%
- Increased publishing velocity across GRE and GMAT channels
- Enabled iterative testing of formats and topics
My Role
- Designed AI-assisted workflows for scripting, editing, and iteration
- Managed end-to-end production from concept to publishing
- Tested and refined video formats based on performance signals
🔗 Examples:
Blog SEO Overhaul
Platform: Magoosh Blogs
What + Why
Led a search-driven content overhaul to reverse declining traffic and build a scalable organic growth engine.
Goals + Impact
- Updated 100+ blog posts
- Improved YoY traffic from -41% to -9%
- Achieved page-one rankings for priority keywords
My Role
- Built editorial strategy based on search intent and revenue impact
- Prioritized updates and content gaps
- Led content refreshes, internal linking, and on-page optimization
- Tracked performance and iterated based on ranking and traffic data
🔗 Examples:
- GMAT Score Calculator (added interactive calculator and fresh content)
- What is on the GRE test? (rewrote post to target a high-potential keyword)
Content Creator & Influencer Collaborations
Platform: YouTube & Instagram
What + Why
Built an influencer program to reach prospective students through trusted creator voices and integrate product education into native content formats.
Goals + Impact
- 210K views in 6 months
- Achieved 58% ROI on affiliate-driven campaigns
My Role
- Defined collaboration strategy and content guidelines
- Sourced and managed creators across YouTube and Instagram
- Balanced educational value with product messaging
- Measured performance and optimized partnerships
🔗 Example Content:
- How I Prepared for GMAT (IG collaboration)
- How to Study for the GRE (Youtube collaboration)
Social Media Channel Launch – TikTok
Accounts: @magoosh_official, @magooshgrad, @gradtalk
What + Why
Launched TikTok as a new acquisition channel and built a short-form content system to test formats and scale cross-platform distribution.
Goals + Impact
- Grew to 5,100 followers and 86,000 likes
- Reached 1,000 followers in first month
- Established short-form as a testing ground for paid creative
My Role
- Defined content strategy aligned with search and platform behavior
- Managed scripting, production, and distribution
- Partnered with paid media to align creative testing
- Coordinated creator and UGC collaborations
Thanks for exploring my work! If you’d like to collaborate, discuss opportunities, or learn more about my experience, I’d love to hear from you. Visit my contact page to get in touch and start the conversation or learn more about me here.